Audiobook Sales Data

This week's episode features 2020 sales data from the audiobooks industry. Stats are from the Audio Publishers Association (APA), Edison Research, and Triton Digital.

Key Takeaways

• General fiction, mysteries / thrillers / suspense genre, science-fiction or fantasy, and self-help audiobooks accounted for just over half of all units* sold in 2020.
• The health and fitness genre experienced the most growth, with a 209% increase in units sold over 2019, while there was also renewed interest in history, biographies or audiobook memoirs that saw a 49% uptick in 2020.
• 56% of audiobook listeners are under the age of 45; this is up from 52% in 2020.
• 70% of consumers agree audiobooks are a good choice for relaxing.
• Daily audiobook listeners spend more time listening to books than any other form of audio (radio, podcasts, etc.).

Genre Breakdowns

 

If you're interested in publishing with us or being a guest on the podcast, email booking@listenblack.com